We tend to invest in clothing for the big days or our lives, like christenings, proms and weddings.
But what about the most important day of your life, the day you're born?
With New Zealand's renowned midwife and author, Kathy Fray, we are proud to introduce the DAY-1 HEIRLOOM LAYETTE
We tend to invest in clothing for the big days or our lives, like christenings, proms and weddings.
But what about the most important day of your life, the day you're born?
With New Zealand's renowned midwife and author, Kathy Fray, we are proud to introduce the DAY-1 HEIRLOOM LAYETTE
FACT: WORLD’S BEST MERINO
AWARD WINNING GARMENTS
RENOWNED PARTNERS
FREE DELIVERY & EXCHANGES
BABY LOOKBOOK
JUNIOR LOOKBOOK
TWEEN LOOKBOOK
OUR STORY
OUR PHILOSOPHY
OUR FABRICS
GIVING BACK
We talked to Maternity Consultant and best-selling author Kathy Fray about why it’s so important for newborns to have the correct clothing in those vital first weeks of life. Please stay tuned for our videos where Kathy shares her wealth of knowledge with us.
Now a consultant, keynote speaker and award-winning author, Kathy has decades of experience as an on-call midwife. She has also recently teamed up with Roots & Merino founder Stine Smith to create the Day-1 Heirloom Layette, a merino garment to give newborns the best possible start in life.
"I was working with fairly high-income families, and I saw well-meaning parents bringing outfits to the hospital that would never be able to keep their newborn warm. Probably about 90% didn't bring correct outfits."
- Kathy Fray